Updated: Jun 21, 2021
She’s the PR guru who inspired the comedy series Absolutely Fabulous but Lynne Franks is so much more than inspiring a sitcom with a cult like following. She’s led a big life, one of many firsts. Her life’s work has been all about empowerment of women in business. She's a helper, a healer, a cultivator of hope. We chat to Lynne on our In The Spirit of Things Conversations.
When she was 21, Lynne Franks set up her own PR agency which played a leading role in the creation of London Fashion Week and represented designers including Vivienne Westwood and Jasper Conran.
Throughout Lynne’s long and successful career, she has influenced awareness of many societal shifts and trends both in the UK and internationally.
She positioned the UK as a world fashion leader by initiating London Fashion Week and the British Fashion Awards.
Her wide breadth of influence in the business world includes developing McDonald’s UK women’s leadership network; working with Tesco on engaging their women’s customers through media partnerships; launching high fashion home shopping with NEXT and motivating the public towards responsible consumerism when advocating John Elkington’s trailblazing Green Consumer Week.
Lynne also initiated a wide diversity of awareness campaigns for social causes including the creation of Fashion Cares, taken over by Mac Cosmetics to become the world’s biggest fundraiser for HIV/Aids; working with Amnesty International on global awareness of human rights through music and collaborating with Bob Geldof and Harvey Goldsmith on the production of Fashion Aid at the Albert Hall.
She was a major UK advocate on the global situation regarding sexual violence to women and girls, working with her friend Eve Ensler to bring attention to women being used as weapons of war in the Democratic Republic of Congo.
She chaired Viva, the UK’s first women’s radio station after selling her eponymous PR agency in the early 90’s and put on What Women Want, the major festival at the South Bank in ’95, stimulating dialogue on the situation of women in the UK and beyond.
Lynne then attended the UN’s 4th largest women’s conference, held in summer ’95 in Beijing, where she worked as a radio journalist sending home the voices and issues of women worldwide.
While living in California, she founded and ran the new marketing agency GlobalFusion, representing many consumer brands and retailers across the US from her offices in LA and San Francisco.
Her books and workshops, including The SEED Handbook, published worldwide in 2000, pioneered a more feminine approach to business, combined with personal empowerment, inspiring thousands of women to join a movement of sustainable economic independence. Since establishing the SEED (Sustainable Enterprise and Empowerment Dynamics) women’s empowerment platform and body of learning materials, she has championed women’s leadership from post-war Bosnia, to rural South African villages and for women in prisons to women in the corporate boardroom.
Lynne continues her journey, consulting, writing and speaking on societal shifts, women’s empowerment and a more sustainable, peaceful world for all.
She has recently relocated to Somerset, where she is working on creating a women’s led community hub, developing her Power of Seven workshops and writing her new book, The POD Effect.
Born in 1948 and in her seventh decade, Lynne believes that she still has much work to do and intends to commit her life to spending one third of her time being paid to do the work she loves, one third of her time in service to a better world and one third of her time enjoying her life with the people and places she loves.
She is also a parent of two and a grandmother of six.
Lynne was awarded an OBE for her services to business, fashion and women’s empowerment from the Prince of Wales at Buckingham Palace on June 6th, 2018.